The Newest Addition to MKG: Chris Trammell'
By Mike Krass on January 6, 2016
I joined the MKG team at the start of the year as their Digital Marketing Strategist intern.
A bit about myself:
- Before joining MKG, I spent two years with BBVA Compass Bank. I worked in their?customer analytics division.
- At BBVA, I helped build out the customer segmentation rules. We work with the retail banking division to develop?reporting around product usage, cross-sell rates, retention, and other KPIs critical to marketing initiatives.
- Did I forget to mention??I have three years experience in data mining and marketing analytics :)
Working at BBVA helped to sharpen my data mining and analytics skill set. ?This in my core?focus here at MKG; supporting our the analytics efforts for SEO and SEM clients.
Okay ... let me tell you about myself outside of work
When I am not building out marketing campaigns, I like to run trails and brew my own beer. ?I also follow the financial markets and enjoy listening to talking heads make predictions they know nothing about. ?You can find me on LinkedIn and Twitter
Last but not least: I hold an MBA from the Berlin School of Economics and Law. Before living in Germany?I earned an M.A. in Economics from the University of Alabama.