Not Ranked to #1 Search Result

Rise Above

Schedule Discovery Call
Marguerite Yeo

OUR MARKETING MANAGER

Marguerite Yeo has led marketing teams at some of the biggest, most recognizable brands.

Microsoft. VMware. Dell. T-Mobile.

And that’s just a small portion of her experience.

Our teams work really well together. In fact, Marguerite has hired us at 5 different companies that she has worked at over the past decade!

Visit Her Linkedin

NEW PRODUCT NEW PROBLEMS

Marguerite Yeo has led marketing teams at some of the biggest, most recognizable brands.

Microsoft. VMware. Dell. T-Mobile.

And that’s just a small portion of her experience.

Our teams work really well together. In fact, Marguerite has hired us at 5 different companies that she has worked at over the past decade!

About vCloud Air
Marguerite Yeo
page.guide-image-alt

THE RIGHT MEANS

Marguerite was not worried about having ENOUGH resources.

She had resources:

• People.
• A budget from the business unit.
• The VMware name behind the launch of the vCloud Air product.

Her main concern was whether she had the RIGHT resources. Could a large, established company like VMware be agile and nimble to get this product launched successfully as it was targeting a new segment of virtualization engineers?

Agile Agency
Marguerite Yeo
“MKG is very agile, work fast, turn things around on time, never over-promise, always delivers. I don't say that of 90% of agencies/vendors I work with.”
~ Marguerite Yeo

The MKG Plan: THE RIGHT MESSAGING & MEDIA

The MKG team invested all of our resources into speaking to VMUG community members.

1. MEANS

We worked with vCloud Air product marketing managers to solidify the correct messages for their website as well as content strategy.

2. MESSAGE

The guarantee was that VMware was committed to providing VMUG members the first 1,000 hours at no charge. Additionally, VMUG members received access to a vCloud Air Director sandbox to test out the hybrid cloud capabilities of vCloud Air.

3. MEDIA

Those messages were delivered to VMUG members through email, social media as well as content marketing of key website content.

Marguerite Yeo
“They are creative and always come up with cool ideas. These ideas are based on research, not 'pie in the sky' unrealistic stuff that make you go 'what?’”
~ Marguerite Yeo

THE RESULTS

Hear from Marguerite herself

"Last year, the site I manage did not show up in natural search at all. A year later, we are showing up on the first page of search results with 15 keywords. Search traffic now contributes 20% of our site traffic.

I was also responsible for driving signups for our beta and early access OnDemand service.

The SEO work that MKG did was the best performing tactic - it drove 30% of all sign ups with a 13% conversion (page views to sign ups), at the best cost per sign up of $2.34. It's hard to beat a $2 cost per acquisition."

Schedule Discovery Call

RISE ABOVE WITH THE RIGHT RESOURCES

SCHEDULE DISCOVERY CALL
骚虎视频在线观看-骚虎影院入口-骚虎最新官方2019